Albert Heijn (AH)

Albert Heijn is by far the largest online supermarket in the Netherlands in terms of turnover. It is easy to order groceries online at Albert Heijn via the app, shop, web, and even voice.

The search function is a prominent feature on all Albert Heijn websites, as well as in the app. This search function uses smart algorithms to ensure that customers can find the right products as quickly and effectively as possible. They are furthermore inspired by other relevant products or offers, which ensures a higher turnover.

Luminis has been helping Albert Heijn in the field of search since 2018. We do not only look at technology, but also at the organisation, analytics, content and User Experience. Working on improving this combination of factors is what creates the best online customer experience.


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