Dümmen Orange

From realizing a webshop to developing and managing a full service platform

Challenge

Flowers go digital

Luminis has been a partner of Dümmen Orange since a long time. What started with the realization of a webshop for the entire product range of Dümmen Orange has grown into developing and managing a full service platform.

Dümmen Orange is the world’s largest breeder and grower of ornamental plant products offering an impressive portfolio of cut flowers, pot plants, bedding plants, and perennials to growers, wholesalers, and retailers around the world. Their headquarters are based in the Netherlands, and they employ over 6,600 people worldwide. Dümmen Orange needed an online webshop and catalogue to offer customers realtime information about their products, availability and order status. As Dümmen Orange operates globally, these solutions need to work in 9 languages for different regions and countries.

Solution

Developing an up-to-date, searchable catalog, in 9 languages

Luminis built an online catalog which gives Dümmen Orange’ customers up-to-date information about products, their availability and order status. The platform is updated and managed in real time by Luminis.

Thanks to a smart database connection, the online catalog is always synchronized with current, regional availability so customers always have access to the realtime data. After logging in to the platform, Dümmen Orange customers (growers, retailers and wholesalers) can immediately find the relevant information they need.
By combining data from different systems in an innovative way, growers can see in one overview what the product characteristics are and in which weeks these products are available. An alternative is offered in case of no or insufficient availability based on the product characteristics.

Luminis has been a strong partner for years. Together we developed and implemented a product roadmap based on customer value. We implemented important interfaces between our back end systems and customer facing tooling and delivered important services such as a web shop, a track & trace module and a solution for customers to report royalties. Their agile way of working keeps us flexible and our shared goals ensure reliable software solutions for our customers.
Kevin Laros
Customer Operations Director EMEA
Dümmen Orange

Results

Sustainable solutions together with customers

Thanks to smart technology, Dümmen Orange customers always find the right information quickly which is crucial as Dümmen Orange deals with perishable products. This solution also keeps Dümmen Orange technologically at the forefront of its industry.

With the online platform, customers of Dümmen Orange can:

order products in the webshop;
report their licenses in the royalty reporter;
follow their order in the track & trace application;
view valuable information about the product range in the data acquisition tool, which is transferred to various applications.

To avoid throwing away surplus, a too-good-to-go principle has been introduced on the platform. In this way, products that no longer meet shelf-life requirements can still be sold at a nice price.

Customer stories