Challenge

Creating an offer that seamlessly matches the demand of our customers

Huuskes is a supplier, producer and knowledge partner in food and drink for healthcare and corporate catering. Since 1956, Huuskes has been working with more than 1,000 employees on tasty and healthy food and drinks for a wide range of customers.

Huuskes is successful and growing fast. This is largely due to the company’s progressive strategy, says MT member Gerben Hengeveld, responsible for marketing and business development: “Huuskes is good at food and drink for healthcare providers and company catering. By looking closely at and listening to our customers, we create an offer that seamlessly matches the demand.”

Huuskes Reference Case webshop
Solution

``We want more``

This applies not only to the products that Huuskes supplies, but also to the interaction between customer and company: the customer journey.

“Our collaboration with Luminis started in 2011 when we were looking for someone that could help us develop an app for our target group of small-scale residential groups in healthcare. We offer this target group a total concept, including ICT and a digital cooking assistant. We liked this collaboration so much that we also teamed up with Luminis for the redevelopment of our online order module. The new module has been launched and that process has again run very smoothly.”
During the development of the Huuskes “Eten en Zo” app, the practical approach of Luminis was particularly striking: “They take the lead in a project in an open and honest way,” says Hengeveld. “The people of Luminis keep the goal of an optimal customer experience in mind, and do not hesitate to take a critical stance during the process if that goal is jeopardised. They do what they say and say what they do.”

As a successful and growing company you have a strong, professional partner in Luminis. They are involved, realistic and proactive. Luminis helps Huuskes distinguish itself in the market. That tastes like more.
Gerben Hengeveld
Marketing & Business
Huuskes
Results

Upgrading the online ordering module

Huuskes’ online ordering module is primarily intended for professionals: cooks and catering managers, for example. They can choose from approximately 35,000 products, and order them directly.

At a certain point it became clear that the module needed an upgrade. “Nowadays tools are more visual and flexible than when the module was originally developed,” explains Hengeveld. “That’s why we initially looked at upgrading the user interface. But when we drew up our wish list, it soon became clear that the back-end also needed an update. Luminis did a great job during this process. Their approach resulted in the engine of the module being completely renewed, as it were, on the basis of which we can carry out relevant updates every year. The updated module has been tested by some of our customers, and has been implemented for all our users.”

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